Privacy Policy
Privacy Policy
Last updated: January 2026. This Privacy Policy describes how Serena (“we”, “us”, “our”) collects, uses, and discloses your personal information when you visit or make a purchase from welcomeserena.com (the “Site”).
If you have questions, contact us at admserena@welcomeserena.com.
1) What we collect
When you visit the Site, we may collect information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect information when you contact customer support.
Information you provide
- Name, shipping/billing address
- Email address, phone number (if provided)
- Order details and purchase history
- Customer support communications
Information collected automatically
- IP address, browser/device information, time zone
- Pages viewed, products viewed, and how you navigate the Site
- Cookies and similar tracking technologies
Payment information
Payments are processed securely by our payment providers. We do not store full payment card details.
2) How we use your information
We use personal information to:
- Provide and operate the Site
- Process payments, fulfill orders, and provide shipping/returns support
- Communicate with you about your orders and customer service requests
- Detect and prevent fraud or security issues
- Improve our Site and customer experience
- Send marketing emails if you opt in (you can unsubscribe anytime)
3) Sharing your information
We share personal information with service providers who help us run our business, such as:
- Shopify (our e-commerce platform)
- Payment processors (to complete transactions)
- Shipping/fulfillment partners (to deliver orders)
- Analytics and advertising providers (to measure performance and show relevant ads)
- Fraud prevention and security providers
We may also disclose information to comply with laws, respond to lawful requests, or protect our rights.
4) Cookies & tracking
We use cookies and similar technologies to power the Site, remember preferences, and analyze performance. You can control cookies through your browser settings, but disabling cookies may affect site functionality.
For general information about Shopify cookies, you can review Shopify’s cookie policy: https://www.shopify.com/legal/cookies
5) Advertising
We may use your information to provide targeted advertising and measure ad performance. Depending on your location, you may have the right to opt out of certain forms of targeted advertising.
You can also opt out of certain interest-based advertising through the Digital Advertising Alliance: https://optout.aboutads.info/
6) Data retention
We retain personal information as long as necessary to fulfill orders, provide services, comply with legal obligations, and resolve disputes. You may request deletion where permitted by law.
7) Your rights
Depending on your location, you may have rights to access, correct, delete, or restrict how we process your personal information.
EEA/UK (GDPR/UK GDPR): You may have the right to access, correct, delete, object to processing, request restriction, and request data portability.
California: You may have the right to know what personal information is collected/shared, request deletion, and opt out of “sharing” for cross-context behavioral advertising (where applicable). We will not discriminate against you for exercising your rights.
To make a privacy request, email admserena@welcomeserena.com with the subject line “Privacy Request”. We may need to verify your identity.
8) International transfers
Your personal information may be processed outside your country, including in countries where our service providers operate. We take steps to protect your information when it is transferred internationally as required by law.
9) Children
The Site is not intended for children under 14. We do not knowingly collect personal information from children.
10) Changes
We may update this Privacy Policy from time to time. We will update the “Last updated” date when changes are made.
11) Contact
Serena
Email: admserena@welcomeserena.com
Do you ship overseas?
Yes, we ship all over the world. Shipping costs will apply, and will be added at checkout. We run discounts and promotions all year, so stay tuned for exclusive deals.
How long will it take to get my orders?
It depends on where you are. Orders processed here will take 5-7 business days to arrive. Overseas deliveries can take anywhere from 7-16 days. Delivery details will be provided in your confirmation email.
Will the wig stay secure on my head?
Yes, our wigs are designed with adjustable straps, elastic bands, and built-in combs to ensure a secure and comfortable fit — even for active days.
Can I style, dye, or use heat on the wigs?
You can style them just like real hair — straighten, curl, or even tone. Results may vary depending on the product, so we always recommend using heat protectant.
Any question?
You can contact us through our contact page! We will be happy to assist you.
